Articles
January 19, 2026
The Cold Start Problem: Empty Products, Empty Markets
The network effect is the prize and the trap. Single-user value, the thick side, the narrow start, the manual work: the empty becomes the alive.
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January 13, 2026
Hydrogen: The Forever Fuel or the Forever Promise?
The chemistry is beautiful, the economy is brutal. Hydrogen wins the hard parts: steel, ammonia, shipping, seasonal storage. Not the miracle, the specialist.
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January 8, 2026
The Estimation Lie: Why Every Deadline Is a Guess
The estimate is a guess wearing a costume. Name the range, show the uncertainty, revise with the learning: the honest guess is the trust.
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January 2, 2026
Tech Debt Is a Loan: The Interest Rate on Code
Tech debt is a loan, and the loan is the metaphor that explains everything: the interest compounds, the ceiling protects, and the managed debt is a tool while the unmanaged debt is a trap.
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December 31, 2025
The Public Engineer: Building a Reputation That Opens Doors
The work speaks to the team, but is silent in the wider world. The reputation that compounds is the career's leverage: write, speak, build, repeat.
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December 19, 2025
Reading Like an Engineer: What to Read and How to Remember It
I read it and remember nothing. The pencil, the summary, the connection, the test: active reading is a skill, and the memory is the use.
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December 5, 2025
The Exit Interview: Leaving Well Is a Career Skill
The last impression is the lasting one. Give useful feedback, ask mirror questions, complete the handover, and leave the door open.
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November 21, 2025
The 10,000-Hour Trap: Deliberate Practice vs. Grinding
The hours are the container, not the content. Grinding repeats what is known. Deliberate practice attacks what is not, at the edge, with feedback.
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November 7, 2025
Radical Ownership: Teams That Blame Nothing Fix Everything
It is not my job is the sound of the vacuum. The team that owns everything, fault or not, has the licence to fix everything. Blame nothing.
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October 24, 2025
Conflict Is Data: Reading the Signals Before They Become Fires
The eruption is never sudden. The shorter emails, the skipped meetings, the silence: the signals were the data, and the data was ignored until the fire.
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