October 13, 2023
The $69 Billion Merger: Microsoft, Activision, and the Deal That Wouldn't Die
There is a deal that finally closed this month, and the deal was the saga: the sixty-nine billion dollar acquisition that was announced in the winter of the year before, that was fought by the regulators, that was challenged in the courts, that was blocked in one country and approved in the another, that was the largest in the history of the gaming. The Activision merger is the October 2023 story: the closing that was announced this month, the regulatory war that was finally over, the games industry that will never be the same. The sixty-nine billion dollar deal is the subject of this article: how it was fought, why it matters, and what the saga teaches about the business and the strategy.
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